7:37 PM
Lauren
Check out this recent article in Fast Company about the behavioral impact on consumers when calories counts are present.
According to results published in the British Medical Journal, calorie counts do reduce consumption. However, strong advertising ploys may reduce or negate the impact. For example, average calorie counts per meal dropped by 5% at McDonald's, 6 percent at KFC and Au Bon Pain saw a 14% percent drop in calories per purchase following the 2008 NY implementation of labeling requirements. Unfortunately these positive results are countered by the fact that large advertising campaigns may also impact behavior. The study correlates Subway’s “Five Dollar Sub” campaign with a nearly 18% increase in calorie consumption.
While government pressure on food corporations is ultimately driving many of the industry changes, behavioral study results (as found in the BMJ study) are incredibly encouraging - KNOWLEDGE can lead to behavior change among the average consumer.
Posted in: Health Science / News
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